1. Start with the Key Information
Before diving into the actual writing, start by getting the most important details down in bullet points. You want to provide the facts upfront so journalists can grab the key information easily and quickly.
Here’s what you should include:
- How much you raised
- Who invested
- What you plan to do with the money
For example:
- $5M raised in Series A funding
- Led by XYZ Ventures with participation from ABC Capital
- Funds will be used to scale operations in the Middle East and expand product development
This gives journalists exactly what they need to know without having to dig through paragraphs of fluff. Keep it short, professional, and packed with the essential info.
2. Decide Who Will Give Quotes
It’s time to decide who from your investor side will give a quote. This is where timing and clarity matter—so, instead of waiting on back-and-forth for approval, try drafting the quote for them. It’ll speed up the process and ensure they’re on the same page.
Make sure the quotes are authentic and insightful, reflecting the significance of the investment. Investors are busy, so getting their buy-in early with a pre-written draft will make things move faster. And remember—there may be delays in approvals, so give yourself extra time for that.
3. You Need a Great Photo
I know it can be tempting to use just logos (especially a mashup of the investor logo and your startup’s logo)—but trust me, that’s not a memorable option.
What you really need is a strong photo of your team—ideally, an action shot. A great photo can capture the essence of your startup and make your press release feel more human.
We’re not saying never do the logo option, just to treat it as a last resort.
4. Choose the Right Distribution
Where you distribute your press release matters—and it’s all about strategy. Are you still raising funds, but now targeting a specific market like Saudi Arabia? Then focus your distribution there with our KSA distribution.
Or maybe you want to grab the attention of potential clients in your industry? In that case, you should go with an industry-specific distribution—like our fintech or AI distribution services.
The key is to tailor your distribution based on your next steps. You don’t want to spread yourself too thin. Target your efforts where they’ll have the most impact.
5. Translation Matters
If you’re distributing to countries where the primary language isn’t English—especially in the Middle East—don’t skip the translation.
A press release in the local language (like Arabic for KSA, UAE, etc.) can make a huge difference in how your news is received. You’ll connect with the local audience on a deeper level, and journalists are more likely to pick it up if it's written in their native language.
Need help? Our distribution services include the cost of professional translation to make sure your press release is culturally relevant and accurately translated.
6. Include Contact Information
Don’t forget the basics: contact info.
Make sure your press release includes a clear way for journalists or investors to reach out for interviews. Whether that’s an email, phone number, or both, make sure the contact details are easy to find.
You’d be surprised how many people miss this part—and you don’t want to leave opportunities on the table just because you forgot to add the contact info.
