How to Attract Investors Through PR

1. Visibility = credibility

Put out press releases often. They give you a chance to showcase your achievements, new partnerships, milestones, and funding rounds. It builds credibility—especially when you’re featured in reputable outlets.

If investors don’t know who you are, how can they invest in you?

Also, regularly getting your name in the news through press releases keeps you visible and top of mind. This consistent visibility tells investors: "These guys are serious. They’re moving fast, they’re getting noticed, and they’re creating momentum."

Pro Tip:

Even small updates—like new hires or product enhancements—can add to your visibility. You don’t need to wait for a huge announcement to get started. Consistent press coverage adds up over time.

‍

2. Get featured in media investors read

When investors see your startup in credible, well-known publications, it builds instant trust. It’s also a great way for them to understand what you do, how you think, and where you’re headed. That kind of visibility adds social proof—and it does it fast.

But getting into top-tier media takes time, relationships, and effort. That’s where we come in.

We’ve spent over five years building strong connections with major outlets, and we can help you shorten the journey through our paid features in trusted media. The application is completely free—we’ll review it first to make sure it’s the right fit. If we’re confident we can get your story in front of the right journalists, we’ll move forward with transparent pricing and a clear plan.

It’s one of the fastest ways to put your startup in front of the investors you want.

‍

3. Share Your vision not your sales pitch

They used to call it social media—but these days, PR and social have merged.

Investors aren’t just looking at pitch decks, they’re checking your LinkedIn. They want to see how you think, what you care about, and whether you can clearly communicate your vision.

That’s why thoughtful LinkedIn posts and articles are such a powerful tool. When you consistently share insights about your market, trends you're noticing, or your startup’s unique approach (without sounding salesy), you start to position yourself as a credible voice in the space.

It’s not about going viral—it’s about being clear, consistent, and real. Whether it’s a sharp post or a longer-form article, this kind of content gives investors something to read, relate to, and believe in.

‍

4. Create some bingworthy content

Podcasts are a great way to give investors an in-depth look at your startup and your personality. When investors Google your name or your company, they’ll likely want to dive deeper into who you are and what you're about. Having a range of podcast appearances where you talk about your journey, challenges, and successes gives them the opportunity to binge your content and really get to know you.

Think of it as an ongoing, accessible interview that helps build rapport and trust. Podcasts make it easy for investors to learn more about your vision, values, and the potential of your business without having to dig too deep into your website or press releases. They also get a sense of your communication style and whether you're the type of founder they want to back. 

‍

5. Get some facetime

There’s no substitute for face-to-face interaction—and investors know it. Being present at key industry events, whether as a speaker or an attendee, can fast-track trust and open unexpected doors. When investors see you on stage, confidently sharing your insights, it signals authority, credibility, and leadership.

Even just showing up matters. Networking at events gives you the chance to make personal connections, follow up on warm leads, and leave a lasting impression. And when your presence is amplified by PR—through a press release, media coverage, or social media—it compounds the impact.

Face time builds trust. Stage time builds authority. Make the most of both.

‍

Looking for a cheat code?

Investors don’t just invest in ideas. They invest in people they trust, stories they believe, and momentum they can feel.

PR helps you create that momentum. It keeps your startup visible, reinforces your credibility, and makes it easy for investors to learn who you are and why you’re building something worth backing.

If you want help cutting through the noise, we’ve got your back. From press release distribution to securing features in trusted media—we make it easier (and faster) to get in front of the people who matter.

Your story deserves to be seen. Let’s make it happen.