Shop Circle has extended its Series B funding round to $100 million, combining $60 million in equity with strategic financing. The round was led by Nextalia Ventures, with participation from existing investors Primo Capital and CDP Venture Capital — including the Digital Transition Fund — as well as new backers such as 645 Select Fund, FNDX, FG2 Capital, and several entrepreneurial family offices.
The company will use the capital to accelerate AI development across its software portfolio and to fund a robust M&A roadmap, with several acquisitions already in advanced stages. Shop Circle has recently acquired KrakenD, a high-performance API gateway used by enterprises in commerce and fintech.
“This fourth round in four years, each at a higher valuation, gives us the firepower to double down on what we do best: acquiring exceptional software products and making them smarter, faster, and more connected through AI” ~ Luca Cartechini, co-founder and CEO of Shop Circle.
Shop Circle positions itself as an AI-first acquirer, embedding AI into products as a core architecture rather than a feature. “We’re embedding AI across every layer of our products, not as a feature, but as an architectural foundation to drive automation, intelligence, and scale” ~ Gian Maria Gramondi, co-founder and COO.
The company applies the same disciplined approach to talent and acquisitions, reviewing over 45,000 applications annually to select the top 0.1% of candidates, and screening more than 1,000 acquisition opportunities each year. Its portfolio spans tools for customer engagement, conversion, and enterprise efficiency.
“We doubled down on Shop Circle because we believe it can become one of the next leading European technology companies powering the infrastructure of modern enterprises” ~ Francesco Canzonieri, founder and CEO of Nextalia Investment Management.
645 Ventures also joined the round. “The next wave of digital transformation will belong to those who embed AI deeply into their products, pricing, GTM strategies, and internal workflows, exactly as Shop Circle is doing” ~ Nnamdi Okike, managing partner at 645 Ventures.
