New platform streamlines investor services, connects asset managers with distributors, and supports Vision 2030’s digital economy goals.
Sarmad, a Saudi-based fintech company, has launched thamar, a digital platform designed to modernize the asset management industry by connecting asset managers, distributors, and investors through a unified system.
Built in alignment with Saudi Arabia’s Vision 2030 and its Financial Sector Development Program, thamar aims to enhance investment literacy, streamline investor experiences, and accelerate digital transformation across financial services.
The platform digitizes both customer and employee workflows, replacing fragmented systems and manual processes with an integrated, cloud-native architecture. It connects with government services for eKYC, integrates omnibus banking, payment gateways, and KYC compliance, and allows each institution to preserve its own brand identity rather than conforming to a one-size-fits-all design.
“thamar is the first platform of its kind in the Middle East” said Ali Alomran, CEO and founder of Sarmad. “Built hand in hand with Saudi asset managers, thamar simplifies operations, strengthens compliance, and opens new growth opportunities by connecting asset managers with investors and distributors.”
Already adopted by leading financial institutions, thamar serves as a central system of record for portfolios, transactions, client documentation, and accounting, giving asset managers real-time visibility and operational control.
The platform’s architecture enables scalability and regulatory alignment while facilitating collaboration between financial institutions, investors, and distributors. It provides investor-facing channels and employee portals, helping firms deliver a consistent and transparent investment experience.
Future updates will expand integrations with robo-advisors, banks, and government services, and will introduce generative AI tools to improve automation and compliance.
Sarmad’s launch marks another milestone in Saudi Arabia’s fintech sector, reinforcing its ambition to build a digital-first financial ecosystem that enhances access, compliance, and efficiency across capital markets.