Madrid-based Reveni has raised €7.5 million in Series A funding to expand its e-commerce logistics platform across Europe. The round was led by 13books Capital, with participation from JME Ventures, BSV, and Bynd Venture Capital. With this financing, the company has secured €17.3 million to date.
Founded in 2022, Reveni manages returns, exchanges, and cross-border sales for e-commerce brands through a single system that integrates directly with online store platforms and logistics providers. Its tools cover both purchase and post-purchase processes.
CEO and co-founder Fernando Pedraz said the company aims to build “technology that adapts to an increasingly complex and unpredictable trade environment” enabling brands to operate seamlessly across borders. He added that the new capital will support team growth and the rollout of products in the UK and other European markets.
Reveni’s first offering centered on reverse logistics, giving retailers the ability to issue instant refunds and exchanges by using a proprietary risk model that approves requests in real time. In 2025, the company launched Reveni Atlas, a platform that automates duties, customs, declarations, and tracking for international orders.
The company claims its technology reduces logistics costs by around 25 percent and cuts costs tied to international sales management by 30 percent. It also reports that brands using its system have seen higher repurchase rates, larger average order values, and more retained revenue.
Current customers include Victoria Beckham, ME+EM, Castore, Ego, Jigsaw, Bella Freud, The Fold, and Hurley.
Aleksandra Tyurina, Principal at 13books Capital, said Reveni is addressing “the most challenging of e-commerce pain points, enabling clients to increase their repeat purchase rates, order value, and repurchase speed.”
Reveni was founded by Pedraz, COO Pablo Molinero, and CTO Gonzalo Martin. The company has offices in Madrid and London and employs around 25 people.
