Flowbox, a Stockholm-based SaaS company focused on user-generated content (UGC), has acquired Danish influencer marketing platform Dreaminfluence. With the deal, Flowbox surpasses 1,000 customers across Europe and reports close to €9 million in annual recurring revenue (ARR).
Founded in 2018 by Mikkel Malesa and Rasmus Tobiasen, Dreaminfluence’s platform has been used by more than 200 brands, including Estée Lauder, Mondelēz, and DK Company. The acquisition strengthens Flowbox’s position as Europe’s leading UGC platform, following its earlier merger with Spanish company Photoslurp.
“This acquisition is a natural step in our mission to transform how brands and creators collaborate to drive e-commerce across Europe” said Flowbox CEO Eulogi Bordas. “By integrating Dreaminfluence’s UGC creator network with our platform, we’re building a unique end-to-end solution that empowers brands to seamlessly create, activate, and scale authentic content.”
Dreaminfluence CEO Mads Wedderkopp, who will join Flowbox as chief revenue officer, said: “Flowbox quickly stood out as the best match. Creators and influencer marketing are central to Flowbox’s vision and growth strategy, and I couldn’t imagine a better home for our team and product.”
The deal was financed entirely through Flowbox shares. Dreaminfluence’s largest shareholder was Danish brand incubator Blazar Capital, while Flowbox’s top shareholders include founder Marcus Carloni and Norwegian growth equity firm Viking Growth.
“The acquisition of Dreaminfluence solidifies Flowbox’s ambition to serve our customers with a broader product portfolio in line with our growth strategy” said Eivind Bergsmyr, Flowbox chairman and partner at Viking Growth.
Flowbox now employs more than 60 people across Stockholm, Barcelona, Amsterdam, and Copenhagen. Its customer base includes brands such as G-STAR, Desigual, Decathlon, and Intersport.
