Saudi Arabia’s Engagesoft will use the funding, led by Silicon Badia, to accelerate its AI-driven roadmap and expand across the Middle East.
Engagesoft, the Saudi Arabia–based AI-powered employee engagement and organizational effectiveness platform, has raised $3.5 million in a pre-Series A round led by Silicon Badia. The funding will accelerate Engagesoft’s AI roadmap and support its expansion across the Middle East as demand for workplace intelligence solutions continues to rise.
Founded in 2021 by brothers Omar and Tareq Tahboub, Engagesoft helps enterprises measure and improve engagement, culture, leadership, and performance through data-driven insights. Over the past 18 months, the company has tripled its customer base, increased annual recurring revenue more than tenfold, and boosted average subscription value threefold.
Engagesoft’s platform is already trusted by more than 120 enterprise clients across seven countries, including Zamil Industrial, Edita Food Industries, Nadec, Takaful Rajhi, Jamjoom, Binzagr, Juhayna, Tamimi Markets, and the Saudi Authority for Intellectual Property.
“Recent months have shown that the market opportunity is larger and moving faster than we expected” said Omar Tahboub, co-founder and CEO of Engagesoft. “This funding enables us to deliver the next generation of AI-powered insights across the employee lifecycle, positioning Engagesoft as the standard workplace culture platform.”
Investors share that vision. “At Silicon Badia, we see Engagesoft as a major opportunity at the intersection of MENA’s growing enterprise market and the global demand for better employee engagement” said Erass Majdoubeh, VC at Silicon Badia. “With its AI-driven roadmap, we believe it’s poised to scale regionally and internationally as one of MENA’s standout SaaS success stories.”
The platform has processed more than 10 million employee responses, with clients reporting an average 30% increase in engagement across survey rounds. Engagesoft continues to strengthen its AI analytics engine, which delivers actionable recommendations while helping companies standardize performance management, leadership assessment, and cultural improvement programs.
With operations across Saudi Arabia, Egypt, and Jordan, Engagesoft aims to deepen its regional presence and further establish itself as a leading homegrown SaaS platform competing directly with global incumbents.