Conduct, a London-based startup founded by former Palantir engineers, has raised $12 million in seed funding to modernize legacy enterprise resource planning (ERP) systems. The round was led by Creandum, with participation from Lucid Capital, Booom, and angel investors from Palantir, Google DeepMind, and SAP.
Founded in 2024 by Jan Philipp Haas (CEO), Philipp Hoefer (Chief Product Officer), and Henry Thompson (CTO), Conduct focuses on reducing the complexity and costs of ERP environments, particularly SAP systems. ERP platforms across Fortune 500 firms often contain millions of lines of custom code, creating costly operational burdens for IT teams.
Conduct’s AI-powered platform gives enterprises direct visibility into ERP systems, surfacing business logic and operational code hidden in layers of customisation. Early pilots with Daimler Truck and Rittal have shown the platform can cut operational costs by up to 90% and speed up issue resolution.
“We believe that IT should be the core growth engine of every enterprise, but today CEOs repeatedly tell us that IT is becoming a blocker to business outcomes. Conduct’s AI agents drastically reduce the resource burden of software maintenance, allowing IT teams to focus on system innovation that drives revenue and productivity gains.” ~ CEO, Jan Philipp Haas.
A key differentiator is Conduct’s agentic AI, which learns the unique context of each ERP deployment over time while safeguarding sensitive business data. The company is targeting enterprises facing the 2027 deadline to migrate from legacy SAP ERP to S/4HANA—a transition notorious for complexity and high costs.
“For $1 spent on SAP customisation, $2 on average has to be spent on ongoing maintenance costs. We built Conduct to drastically reduce the burden of managing your custom code, helping you keep your competitive edge while making your systems leaner and easier to maintain.” ~ CPO, Philipp Hoefer.
Conduct enters a competitive ERP optimization market that includes Celonis and LeanIX, but Creandum argues its enterprise roots and privacy-first design set it apart. “Starting with the SAP S/4HANA migration, the single most critical transformation in enterprise IT, Conduct is uniquely positioned to redefine how global leaders manage their most complex systems” ~ Creandum general partner Peter Specht.
After 18 months in stealth, Conduct has grown to a team of 16 and is now scaling hiring as it prepares to expand its platform across large enterprises.
