India-based startup blends agentic AI with sustainability to optimize campaigns while cutting carbon impact.
Climaty AI has raised $2 million in early-stage funding to build its carbon-conscious marketing technology, which it positions as the world’s first “CliMarTech” platform. The round was led by global venture capital and accelerator fund Turbostart, alongside AI experts and angel investors.
Founded by former Pixis CEO Neel Pandya, Climaty AI is developing an Agentic AI ecosystem designed to improve campaign efficiency while lowering environmental impact. The platform uses four AI-powered agents—Campaign Builder, Creator, Optimizer, and Analytics—to automate planning, content production, optimization, and measurement.
“The most successful brands will treat accountability as a driver of performance. Agentic AI and sustainability are at the core of everything we do at Climaty AI” said Neel Pandya, who previously held senior roles at L’Oréal, Vodafone, and GroupM.
Climaty AI describes its ecosystem as a self-optimizing infrastructure that learns continuously, adapts to goals in real time, and orchestrates campaigns end-to-end with human oversight. By cutting manual inefficiencies, it aims to free media planners for more strategic work while improving transparency and sustainability.
Ganesh Raju, founder of Turbostart, said the fund’s support reflects a shift in expectations: “Marketing platforms of the future will combine performance with accountability. Climaty AI is shaping this new standard with CliMarTech and Agentic AI. We’re excited to support this journey from India to the world.”
The company has piloted its tools with Opella, reporting improvements in efficiency alongside lower campaign footprint. Tests across sectors including EdTech, consumer healthcare, automotive, and FMCG suggest broader applicability.
Climaty AI plans to expand operations across APAC, EMEA, the UK, and North America, targeting rising demand for sustainable yet performance-driven marketing solutions.